One other shopper used her vacuum cleaner repeatedly for 20 years and instantly changed her worn out model with a model new Electrolux. If all products obtained this sort of reward, there would have by no means been a necessity for at this time’s shopper stories.
Whereas Electrolux vacuum cleaners have at all times been well-known for his or her workmanship, their name has gone by way of many modifications. First manufactured in Sweden greater than 90 years in the past, Electrolux cleaners had been quickly cleansing flooring in properties all through Europe. Inside 10 years, manufacturing of vacuum cleaners for america and Canada was began by Electrolux, LLC in Dallas, TX.
Lately, AB Electrolux in Sweden determined to money in on the the recognition of their trademark in North America and supplied Texas Electrolux producers $50 million to alter their 80 12 months old name to Aerus.
Aerus has continued to offer People and Canadians with sturdy, arduous working Electrolux vacuum cleaners underneath each names and, whereas their products have not seen many modifications, their gross sales strategies have modified drastically.
When Electrolux first started in America, salesman traveled from door to door, demonstrating and promoting the vacuum cleaners to middle-income housewives. As time progressed, the Electrolux line was promoted in a number of malls.
These makes an attempt weren’t very profitable, however some fashions are nonetheless present in just a few main malls. Most of at this time’s Electrolux vacuum cleaners are offered by way of an independently owned franchise retailer. There are greater than 500 Aerus sellers throughout america and Canada, together with a number of islands as effectively.